This video by Film Riot discusses the in’s and out’s of money making for indie filmmakers. Please take note that he does mention that Film Riot videos do make about $1,000 on Youtube because they have over 1-MILLION views. Yep, there’s a stat to take notice of.
Host Ryan Connolly also mentions that he sells Posters and some ancillary products — but he never recoups his cost. “Short films are passion products…you make them to get exposure…you rarely make any money…”